About
Close Up has always been synonymous with “Catalysts of Closeness” but with Vietnamese youth, the brand had not gained its acceptance as they didn’t see any excitement to interact with the Oral Care brand.
Close Up wanted to gain the acceptance and build more engagement and brand love with the young Vietnamese blood. How can Close Up find something credible that can engage its target consumers and build more excitement?
The Mission
Next Project
Johnson’s Milk + Rice Bath Campaign
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